Engagement Model

Brand Capita offers flexible engagement models to help an organization to institutionalize the A-B-C-D model at a pace and engagement level that aligns with the convenience and comfort levels of an organization’s key stake-holders.

BFIT (Build Facilitate Transfer)

  • conduct assessment
  • build roadmap for transformation
  • create an execution framework
  • drive execution
  • train your in-house staff
  • handover the CEM project team to you.

We walk with you.. Using our BFIT Model
Consultants walk away after offering insight…
the question is who will assist us to implement, correct, handhold, build internal champions.

BFIT  brings peace of MIND to our customers, Customer Experience Management is niche area and in its infancy stage in Indian corporate world.

The augmentation of right kind of resources is being seen as a major challenge. This Model enables the customer to bank on our expertise and experience in this area by establishing a long term mutually beneficial relationship with one of India’s leading CEM solution providers.


Select Business entities for Prototype

  • Pareto Method (80 / 20 Rule)
  • Ranking method (Top-5, Bottom-5, Median-5)
  • Survey method
  • Others

Service Offerings

  • Journey Map
  • CEM Discovery
  • CEM Program
  • CEM eco-system
  • Vision, Mission Values
  • Brand positioning

Implement Service Offerings

  • Handhold
  • Rollout
  • Evaluate
  • Maintain

Transfer to Owners

  • Setup
  • Transition
  • Handhold
  • Handover